Gemini app now has compute-based usage limits as AI Ultra now starts at $100

Alongside all the feature announcements, Google announced that Gemini is switching away from daily prompt limits, while AI Ultra is now cheaper.

The Gemini app is “moving from daily prompt limits to a ‘compute-used’ model” that factors the:

• “complexity of your prompt”
• “features you use”
• “length of your chat”

Limits will now “refresh every five hours until you reach your weekly limit.”

And if you reach your cap on our biggest models, we’ll shift you to our state-of-the-art, lightning-fast smaller models so you never miss a beat.

The Gemini app will soon let you buy “pay-as-you-go top-up AI credits,” with this already available for Google Antigravity and Flow.

Google says this is a “better way to allocate limits, because a simple text prompt uses far less compute than a complex video or coding prompt.”

Google AI Ultra now starts at $100 per month. It’s aimed at “developers, technical leads, knowledge workers, and advanced creators.” It comes with:

• A 5X higher usage limit in the Gemini app and Google Antigravity than our Pro plan
• Gemini 3.5 Flash integration, for lightning-fast testing, debugging and iteration, to keep you in a constant state of flow
• Priority access to Google Antigravity, our agent-first development platform that allows anyone to be a builder
• 20TB of cloud storage to house massive datasets, codebases and media assets
• YouTube Premium individual plan, so you can stream tutorials or troubleshooting guides or listen to YouTube Music, all ad-free, in the background while you build

There’s also access to Gemini Spark when it starts rolling out in beta to AI Ultra subscribers in the US next week.

Meanwhile, the previous $250 plan is now $200 with the “exact same capabilities” as before. This includes 20x higher usage limits in the Gemini app and Antigravity than the Pro plan. One particular perk is Project Genie with a Street View-powered capability that lets you “create new, unexpected worlds anchored in reality.”

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